Ethos
There's nothing that stirs emotion like sport.
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Passion point marketing is quite simply more powerful, more dynamic and - when done right - more effective than other forms of marketing. All too often sponsorships fail to realise their true potential.
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​I believe the key to successful partnerships lies in the ability to truly understand the perspective of the other stakeholders round the table.
​3points represents the points of the sponsorship triangle – brand, rights holder and agency – and the true perspective that comes from a career that extensively spans all three. Harnessing the raw power of sport and deep, lived experience to unlock the full value of sponsorship.
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Core Services
Helping brands, rights holders and agencies move faster, think smarter and deliver stronger outcomes.
Integrated brand marketing & sponsorship strategy leveraging IP, talent & access to elevate your brand and service your commercial objectives.
Helping you find the right partnerships, negotiate competitive deals and build in the rights and nuance you’ll need.
Tailored Strategy
End-to-end activation strategy aligned to the season calendar to maximise ROI, brand storytelling opportunities and fan engagement.
Executional leadership of your bespoke activation strategy every step of the way.
Standout Activation
Tailored
Strategy
Standout
Activation
Measurement Expertise
Too often overlooked - establish robust measurement frameworks linking partnership performance directly to brand health, commercial impact & true ROI.
Business proficiency in:
Comprehensive Ecosystem Experience
A decade within two of the world's leading sports marketing agencies.
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Development of bespoke multi-market client campaigns with local executional nuance.
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Formative consulting experience navigating complex stakeholder frameworks and integration of sports IP and elite talent on behalf of global, tier one brands.
The facilitator
Agency
Rights Holder
The selling side
Deep integration into the fabric of the UK's number one sport.
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Working with all 92 clubs in the football pyramid and a diverse variety of partners to develop partnerships with national scale and deep, local community impact.
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Partnership strategy, proposition development, best-in-class sponsor servicing & activation and performance optimisation.
Comprehensive Ecosystem Experience
Comprehensive Experience
Agency
The facilitator
Deep integration into the fabric of the UK's number one sport.
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Working with all 92 clubs in the football pyramid and a diverse variety of partners to develop partnerships with national scale and deep, local community impact.
Partnership strategy, proposition development, best-in-class sponsor servicing & activation and performance maximisation.
Agency
Rights Holder
Brand
The facilitator
The selling side
Rights Holder
The buying side
The selling side
A decade within two of the world's leading sports marketing agencies.
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Development of bespoke multi-market client campaigns with local executional nuance.
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Formative consulting experience navigating complex stakeholder frameworks and integration of sports IP and elite talent on behalf of global, tier one brands.
Deep integration into the fabric of the UK's number one sport.
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Working with all 92 clubs in the football pyramid and a diverse variety of partners to develop partnerships with national scale and deep, local community impact.
Partnership strategy, proposition development, best-in-class sponsor servicing & activation and performance maximisation.
Full brand marketing cycles within the ultra-dynamic, data-driven environment of the world's top sports betting and iGaming provider.
Leading the sponsorship and brand ambassador lifecycle for the Betfair brand across priority markets in EMEA and LATAM.
From strategy development & opportunity evaluation to contracting, activation and performance measurement.
Completing the"Trifecta"
Matt Bell
With a deliberately forged career across every corner of the sponsorship ecosystem — agency, rights holder and brand/client — I have spent close to two decades building an exceptionally rare breadth and depth of experience within the industry. Combined with a degree in languages and professional qualifications in sponsorship and brand management, my career path has been intentionally shaped to provide a uniquely rounded, commercially astute and globally minded perspective.
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Having operated at senior level on all sides of the sponsorship triangle, I bring a deep understanding of the pressures, challenges and nuances faced by all the key stakeholders.
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My background spans the full sponsorship lifecycle across an extensive breadth of categories - from FMCG and financial services to sports betting, tech, energy drinks and numerous others - delivering work across Europe, the Americas, Asia and Russia. I have led from the buying side, the selling side and, just as critically, from deep within the activation and delivery trenches, navigating partnerships of all shapes & sizes.
From multi-market deals between blue chip brands and the world's most iconic sports properties - the Olympics and FIFA - to elite team sponsorships and globally recognised brand ambassadors, to designing scalable delivery frameworks for the furthest reaches of lower league football and resource-limited territories. My experience combines strategic vision with operational credibility at all levels.
Not many industry professionals can claim such comprehensive exposure across the sports sponsorship landscape. It was always my goal to build a platform to enable myself to add value to any business in the space.
How it Works
Experienced strategic firepower to craft a strategy or shape a proposition
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Proven, plug-in sponsorship expertise to supercharge a brand marketing plan
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Seasoned delivery leadership to execute a critical project
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Battle-hardened, dependable cover that seamlessly hits the ground running
Flexible, senior resource that adds value to any business in the space. Available on freelance or contract/project basis.
Let’s build your next great partnership.
Brand, rights holder or agency, I'm here to help elevate your partnerships to new heights.
Whether you're looking for strategic advice, to fix an underperformance problem or simply need to know where to start, let's talk.
contact@3pointssponsorship.com
London, United Kingdom
contact@3pointssponsorship.com
London, United Kingdom